5 Ways Black Businesses Can Improve Customer Experience
Let’s face it, Black businesses have a horrible reputation when it comes to offering a great customer experience or customer service. Whether this stigma is justified or not, the fact remains that businesses should always strive to offer the best customer experience possible. Keep these stats in mind: 78% of consumers did not make an intended purchase because of a poor service experience. Source: American Express Survey It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. Source: White House Office of Consumer Affairs In 2016 one study found that 75%
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